5.3.1 Android apps on non-Android platforms
Android’s share of the mobile market is approaching 80%. IOS has an additional 13%. The remaining small market share makes it very difficult to attract developers for less popular platforms. Without developers and their apps it is difficult to grab market share. This classic “chicken-and-egg” problem of circular dependency makes it very difficult for a mobile platform to reach critical mass starting from a small market share.
Ascender’s technology provides a solution to this dilemma. By enabling the 1 million Android apps that are currently available on the non-Android mobile platform, customer resistance to purchase of a less popular platform is decreased. The ability to host Android applications efficiently in the cloud using minimal resources and to transmit graphics using minimal bandwidth makes this an attractive proposition for the mobile operator.
5.3.2 BYOD in an enterprise environment
Bring your own device (BYOD) or bring your own phone (BYOP), is making significant inroads in corporate environments. One of the vexing problems of BYOD is how to secure corporate data when it has been loaded on to a device that is not part of corporate infrastructure. Another problem is that organizations might be forced to support apps for many phone platforms.
Running the app in the cloud will keep the sensitive corporate data in the corporate cloud rather than in the employees device. An app Android app running in the cloud can be accessed on a wide array of devices and platforms, mobile and fixed. This will provide the “write once, run anywhere” capability of Java fame.
Our technology allows the app to run in the cloud thereby keeping the sensitive corporate data in the corporate cloud rather than in the employee’s device. Android apps running in the cloud can be accessed on a wide array of devices and platforms, both mobile and fixed, providing true “write once, run anywhere” capability.